Data Protection Declaration
1. General information
1.1 This data protection declaration explains which data is provided and/or collected and stored when the internet site belonging to Black Diamond Equipment Europe GmbH's (hereinafter referred to as: "BD" or "we") is used and how this data is subsequently protected by BD.
1.2 This data protection declaration applies to websites and services owned and operated by BD or on behalf of BD. We do not have any influence over links that emanate from our services.
1.3 Protecting personal data is highly important to us. Data processing is based on the legal regulations, in particular as per § 96 Telecommunications Act 2003 as well as § 8 Data Protection Act.
2. Collecting, processing and using personal data
2.1 When you visit our website our server records the data that your browser automatically sends out whenever you visit a website. These entries might include data about your search query, the web address, the IP address, the browser that you use, the language used by your browser, the time and date of the request as well as one or more cookies that uniquely identify your browser.
2.2 Data provided by you or automatically logged by us upon registration will only be passed on to a third party without your consent if we are required to do so by law or by a court decision or if disclosure in the event of attacks on our internet infrastructure is needed for a legal or criminal prosecution. It will never be passed on for any other commercial or non-commercial purposes.
2.3 The data that was passed on will only be used by third party service providers for the purpose for which we provided the data.
3. Data protection
3.1 BD implements technical and organisational security measures to protect your data that is processed by us against accidental or intentional manipulation, loss, destruction or against it being accessed by unauthorised persons. Our security measures are continuously improved in concurrence with technological developments. However, we cannot guarantee the protection of data against interception, misappropriation, misuse or modification as well as accidental publication or access and unauthorised third-party activities.
4. Links to other providers
4.1 Our website might contain links to other providers and links to social media sites (Facebook, Twitter, LinkedIn). This data protection declaration only applies to websites and services owned and operated by BD or on behalf of BD. We do not have any influence over links that emanate from our services. We are not responsible for whether these providers or the operators of the social media platforms comply with the legal data protection regulations.
5.2 Our website uses Google Analytics, a web analysis service from Google LLC, (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). This usage includes a "universal analytics" operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID so that a user's activities can be analysed across various devices.
Google Analytics uses so-called "cookies", which are text files that are saved in your computer and how you use the website can then be analysed. The cookie that generates the data about how you use this website is usually sent to a Google server in the USA and stored there. However, in the event of IP anonymisation activation within this website, Google will shorten your IP address beforehand within member states of the European Union or in other countries contracted to the European Economic Area Agreement. Only in exceptional cases will the full IP address be sent to a Google server in the USA and it will be shortened there. The IP address provided by your browser as part of Google Analytics will not be merged into other Google data. Google will use this data on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. Our legitimate interest lies in the data processing by these functions. The legal basis for the use of Google Analytics is § 95 Telecommunications Act or Article 6, Para. 1a of the General Data Protection Regulations. Sessions and campaigns stop after a specific time period. Sessions will normally end after 30 minutes of no activity and campaigns after six months. The time limit for campaigns can be up to a maximum of two years. More detailed information about user conditions and data protection can be found at: https://www.google.com/analytics/terms/de.html or at https://policies.google.com/?hl=en.
You can prevent the storing of cookies by using a relevant setting in your browser's software; however, if you do this, you might not be able to use all of this website's features to the fullest extent possible. You can also prevent Google from collecting the data generated by the cookie that is related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing Browser-Add-on. Opt-out cookies will prevent any future data collecting when you visit this website. You must opt-out on all systems that you use in order to prevent universal analytics from tracking across your devices. The opt-out cookie will be set up if you click here: Deactivate Google Analytics
More detailed information about Google or Google Analytics can be found at:
5.3 We use the cross-device capabilities of Google Analytics Remarketing. Provider is the Google Inc. 1600 Amphitheater Parkway Mountain View, CA 94043, USA. This feature allows visitors of our websites to be addressed by personalized and interest-based advertising on multiple end-user devices (e.g., tablet, laptop, and desktop computer) used by the visitor. Google will link your web and browser history to your Google account. This allows personalized ads to appear on any device you sign in with your Google account. Cross-device targeting requires you to agree to this link in your Google Account. To support this feature, Google Analytics collects google-authenticated IDs from users who are temporarily linked to our Google Analytics data for the purpose of target grouping.
5.4 We use Google AdWords and use "conversion tracking" in this context. A cookie is set when visitors click on an ad served by Google. These cookies lose their validity after 30 days and are not used for personal identification. If certain pages are visited and the cookie has not yet expired, Google and we can see that the visitor has clicked on the ad and has been redirected to this page.
Each Google Adwords customer receives a different cookie, that is, Cookies can not be tracked through the websites of other AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have chosen conversion tracking. We'll see the total number of visitors who clicked on an ad and were redirected to a page with a conversion tracking tag. We do not, however, receive any information that makes it possible to personally identify the visitors. It is therefore not possible to connect your personal data and your usage data. If you want to disable cookies for conversion tracking, you can set your browser to block cookies from the following domain: "googleadservices.com." For more information about Google AdWords privacy, please visit https://www.google.de/privacy_ads.html
5.5 Facebook pixel: With your consent, we will also use the so-called "Facebook pixel" from the Facebook social media network due to our legitimate interest in the analysis and optimisation of our website. Facebook's operating company is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA and within the EU it is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
With its help, we can track users' actions after they have viewed or clicked on a "Facebook ad". This allows us to record the effectiveness of the Facebook ads for statistical and market research purposes. The data collected in this way remains anonymous to us, i.e. we never see the personal data from individual users. However, this data will be stored and processed by Facebook and we will inform you about this according to the best of our knowledge. Facebook might link this data to your Facebook account and also use it for its own advertising purposes (see Facebook data policy at: https://www.facebook.com/about/privacy/). You can enable Facebook as well as their affiliates to display ads on and away from Facebook. Furthermore, a cookie will be stored in your computer for this purpose. Consent to this may only be given by users who are older than 13. If you are younger, then we ask you to ask your guardians for advice. Click here if you wish to revoke your consent:
6. Email Marketing
On our website, you can subscribe to our free e-mail newsletter at various places. In. order to be informed regularly about all areas of our offer, we need your explicit consent, which is why we send a confirmation email after receiving your email address, including explicit consent via checkbox. You will only receive additional emails from us if you confirm your email address by clicking on the link in this email. The data collected during registration will be processed. The data displayed as mandatory fields are absolutely necessary to receive the newsletter. Voluntarily marked data serve only for the personal salutation and selection of the displayed information and offers. We process data about your usage behaviour after we have sent you emails (e.g. click behaviour). You can object to receiving our newsletter at any time by clicking on the "unsubscribe link" at the bottom of any newsletter email.
If you have subscribed to our newsletter, we may also use the data you enter or provide when using the website to inform you about our products and services relating to our product range or to improve our offers, products and services.
Without separate consent, we may contact you individually by email outside of our email newsletter with personally tailored information, offers and benefits tailored to you and your interests and/or use, as well as customer satisfaction surveys, but only if and to the extent that (a) we have received your email address in connection with your purchase of goods or services, (b) we use you for direct advertising for our own similar goods or services, or (c) you have not objected to the receipt.
7.1 You can be given information about your stored data at any time without having to give a reason, subject to legal requirements. You can block, correct or delete your data that was collected by us at any time. You can also revoke your consent to data collection and use at any time without giving any reasons. Please note that this might also result in the loss of the services from us that you require (competitions, newsletters, etc.). You can apply for this at: firstname.lastname@example.org
7.2 Take note of the data usage described above whenever you use our website. This data protection declaration is immediately valid and it replaces all previous declarations. This data protection declaration may be updated from time to time with regard to legal, technical or business developments. We will take reasonable steps to inform you of the importance of any changes made.